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Exam 4: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Question 31

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Burt's Bees mission is to be an "Earth Friendly, Natural Personal Care Company." As part of that mission, Burt's Bees has a "Zero Waste to Landfill" initiative. During which phase of the strategic marketing planning process would this initiative be pursued?

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The initiative would need to b...

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Question 32

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One definition of corporate social responsibility is that it is the specific actions and policies that help a company achieve the triple bottom line. What does this mean?

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The triple bottom line refers to the eco...

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Question 33

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In light of recent trends of credit card data theft, Martinson Credit Corp. banned the use of the technology found in old credit cards and developed a more secure card similar to those used in Europe. In which stage of the marketing plan would this decision take place?

Brainstorming in the ethical decision-making framework occurs immediately following the identification of issues.

As a realtor, Jason knows that new industry regulations require him to disclose past flooding issues to potential buyers. Previously, realtors were expected only to answer buyers' questions and if no one asked about flooding, then it was not discussed. The new regulations address the marketing ethics problem of

Funeral home businesses have been criticized for accepting payments from medical parts companies for assisting them in finding families who would allow materials to be harvested from deceased family members. Though not illegal, the payments raise ethical questions. How should the funeral industry go about addressing these questions?

Chan Ming picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for children with disabilities. The letter writer is critical of a banner displayed at the event with the logos of alcoholic beverages and Chan Ming's company name. Chan Ming never considered that this problem might arise. In terms of ethical decision making, Chan Ming's company failed to

Dimetrius's company is facing a difficult ethical issue. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives. It should now choose the course of action that

Cyclone Blenders, a firm that manufactures high-end blenders, donates $10 per blender sold to a local food bank. This is a form of corporate social responsibility.

GWI Industries was planning on raising the pay of its managers, but not its frontline employees. To determine the potential ethical issues, it should first identify the issues involved so that it can gather facts related to those issues.

When companies embrace conscious marketing, they appeal only to their shareholders. This unique view on shareholders is absolutely critical to conscious marketing.

Imagine the use (or misuse) of data collected from consumers by a marketing research firm. One of the issues that might arise is the way the data are collected. At what step in the framework for ethical decision making would this issue be identified by the marketing research firm?

During which phase(s)of the strategic marketing planning process are issues related to conscious marketing likely to be addressed?

The consideration of stakeholders and their interdependence is one of the four overriding principles of conscious marketing.

When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming conscious marketers. How might they engage in CSR to mitigate the damage that their products cause?

When making decisions, managers often must decide between doing what is beneficial for the firm in the short term, and what is beneficial for both the firm and society in the long term. To address this conflict, a firm must

What is an example of an ethical decision-making metric?

The main focus of corporate social responsibility is singular and that is the responsibility of the company to make a profit for the shareholders.

Bent Creek, Inc. is considering buying out a competing firm and closing most of the competitor's factories. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives, and then chose a course of action. If the managers are not confident about the decision, they should

Jenice is the CEO of a small manufacturing firm. She is concerned with meeting the investment objectives of the firm's shareholders, which are at odds with the firm's CSR programs. Deep down, Jenice's main concern is making sure the firm achieves a profit, which reflects an attitude that