Question 1

Any changes in the business environment, whether domestic or foreign, may have serious repercussions on the marketing activities of the firm.

Accepted Answer

A) True 
 B)False

Question 2

The three major approaches to international research organization are the harvesting, plantation, and bushel-busting approach.

Accepted Answer

A) True 
 B)False

Question 3

The researcher must go beyond the scope of the data and, use creative influences to arrive at knowledge useful to the firm.

Accepted Answer

A) True 
 B)False

Question 4

Those firms that decide to enter a foreign market intuitively know what customers want and why they want it and do not need to check these assumptions through research.

Accepted Answer

A) True 
 B)False

Question 5

The research objectives are always the same from company to company.

Accepted Answer

A) True 
 B)False

Question 6

The researcher should take another look at the research methods employed and, based on their _____, determine any necessary modifications for future projects.

Accepted Answer

A)   reliability
B)   reference
C)   understandability
D)   usefulnessE) All of the above
F) A) and B)

Question 7

What is the number one way in which survey data is conducted?

Accepted Answer

A)   Via questionnaire
B)   Through observation
C)   In an experiment
D)   From a group discussionE) A) and D)
F) All of the above

Question 8

What are the two basic forms of research gathering methods?

Accepted Answer

A)   Panel and jury of peers
B)   Presentation and demonstration
C)   Primary and secondary
D)   Limited and scope-orientedE) None of the above
F) All of the above

Question 9

Which of the following statements best describes the argument that supports hiring outside research specialists to assist with international marketing research?

Accepted Answer

A)   Centralizing the research process internally gives the company control.
B)   Governments do not view hiring of specialists as a complimentary system.
C)   Researchers in foreign lands do not speak English, therefore their research is suspect.
D)   It is usually more efficient to hire an outside expert than to centralize research within the company.E) None of the above
F) A) and C)

Question 10

What are the three major constraints placed upon international marketing firms, and how do they make decisions in light of these constraints?

Accepted Answer

Constraints of time, resources and exper...

Question 11

The single most important cause for failure in the international marketplace is not knowing the language of the native people.

Accepted Answer

A) True 
 B)False

Question 12

When collecting MICRO secondary data information, this usually involves gathering:

Accepted Answer

A)   tariff and non-tariff information.
B)   government trade policy information.
C)   information obtained from the WTO.
D)   information regarding local laws, regulations, standards, specifications, and distribution systems.E) All of the above
F) A) and D)

Question 13

Which of the following best represents what a firm needs to know about the culture of a host country when entering a new market?

Accepted Answer

A)   Space, time, and environment
B)   Money, media, and marketplace
C)   War heroes, defense budgets, disaster relief, and government hierarchy
D)   Culture, political system, societal structures, and languageE) A) and B)
F) All of the above D

Question 14

Marketing research stresses the need for objectivity and information, reducing the roles of all of these except which one?

Accepted Answer

A)   Bias
B)   Numbers
C)   Emotions
D)   Subjective judgmentE) C) and D)
F) B) and D)

Question 15

The American Marketing Association (AMA) defines marketing research as "the function that links the consumer, customer, and public to the marketer through information."

Accepted Answer

A) True 
 B)False

Question 16

Which of the following entities usually has the greatest variety of information?

Accepted Answer

A)   The Data Store
B)   Governments
C)   A company research file
D)   www.dataforglobalmarketing.comE) A) and C)
F) C) and D)

Question 17

Research that is conducted to fill a specific information need is known as:

Accepted Answer

A)   repatriation data research.
B)   primary research.
C)   post introductory phase research.
D)   pinnacle positioning research.E) B) and C)
F) All of the above B

Question 18

Electronic information services save marketers three valuable commodities. Which of the following best describes these commodities?

Accepted Answer

A)   Postal rates, mailing supplies, and personnel options
B)   Time, energy, and money
C)   Breakthrough rates, taxes, and distribution costs
D)   Positioning, rank, and perceptionE) A) and B)
F) A) and C)

Question 19

A proxy variable is a vote by a corporate director on subjects relating to fluctuating money markets.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not considered an example of the new parameters a marketer might encounter in crossing national borders that would be different than domestic marketing?

Accepted Answer

A)   Time zones
B)   Modes of transportation
C)   Port facilities
D)   Foreign currencies and valuesE) A) and B)
F) B) and C) A

Exam 8: Research

Any changes in the business environment, whether domestic or foreign, may have serious repercussions on the marketing activities of the firm.

Correct AnswerverifiedShow Answer

The three major approaches to international research organization are the harvesting, plantation, and bushel-busting approach.

Correct AnswerverifiedShow Answer

The researcher must go beyond the scope of the data and, use creative influences to arrive at knowledge useful to the firm.

Correct AnswerverifiedShow Answer

Those firms that decide to enter a foreign market intuitively know what customers want and why they want it and do not need to check these assumptions through research.

Correct AnswerverifiedShow Answer

The research objectives are always the same from company to company.

Correct AnswerverifiedShow Answer

The researcher should take another look at the research methods employed and, based on their _____, determine any necessary modifications for future projects.

Correct AnswerverifiedShow Answer

What is the number one way in which survey data is conducted?

Correct AnswerverifiedShow Answer

What are the two basic forms of research gathering methods?

Correct AnswerverifiedShow Answer

Which of the following statements best describes the argument that supports hiring outside research specialists to assist with international marketing research?

Correct AnswerverifiedShow Answer

What are the three major constraints placed upon international marketing firms, and how do they make decisions in light of these constraints?

Correct AnswerverifiedConstraints of time, resources and exper...View AnswerShow Answer

The single most important cause for failure in the international marketplace is not knowing the language of the native people.

Correct AnswerverifiedShow Answer

When collecting MICRO secondary data information, this usually involves gathering:

Correct AnswerverifiedShow Answer

Which of the following best represents what a firm needs to know about the culture of a host country when entering a new market?

Correct AnswerverifiedD

Marketing research stresses the need for objectivity and information, reducing the roles of all of these except which one?

Correct AnswerverifiedShow Answer

The American Marketing Association (AMA) defines marketing research as "the function that links the consumer, customer, and public to the marketer through information."

Correct AnswerverifiedShow Answer

Which of the following entities usually has the greatest variety of information?

Correct AnswerverifiedShow Answer

Research that is conducted to fill a specific information need is known as:

Correct AnswerverifiedB

Electronic information services save marketers three valuable commodities. Which of the following best describes these commodities?

Correct AnswerverifiedShow Answer

A proxy variable is a vote by a corporate director on subjects relating to fluctuating money markets.

Correct AnswerverifiedShow Answer

Which of the following is not considered an example of the new parameters a marketer might encounter in crossing national borders that would be different than domestic marketing?

Correct AnswerverifiedA

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Constraints of time, resources and exper...
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D

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B

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A