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An advertising message usually focuses on


A) the models in the ad.
B) advantages of the product over competing ones
C) availability of the product
D) key benefits of the product that are important to the buyer

E) C) and D)
F) B) and D)

Correct Answer

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Three common advertising appeals include


A) objectivity, timeliness and frequency
B) fear and humour
C) guilt, ego and enrichment
D) possessiveness, pride and social status

E) A) and D)
F) None of the above

Correct Answer

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An account in advertising parlance


A) the budget earmarked for a campaign
B) a client
C) giving an account of ad campaign strategy
D) a report of the account executive to the creative team

E) None of the above
F) C) and D)

Correct Answer

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Which one of the following is a good example of direct advertising?


A) display cards
B) display panels on vehicles
C) window display
D) a brochure

E) B) and C)
F) All of the above

Correct Answer

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Advertising is considered to be an art; as well as a science. The statement is, ____


A) true
B) false
C) former is true, but latter is false
D) former is false, but latter is true

E) B) and C)
F) C) and D)

Correct Answer

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The most common form of outdoor advertising is


A) stadium advertising
B) advertising on taxis
C) advertising on bus backs
D) billboard advertising

E) A) and C)
F) C) and D)

Correct Answer

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Which one of the following is not a constituent of 'internal public' of any organization?


A) management cadre of the organization
B) workers' representatives of the organization
C) secretarial/clerical personnel of the organization
D) consumers and consumer groups

E) A) and C)
F) A) and D)

Correct Answer

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Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?


A) research
B) creativity
C) printing
D) buying

E) A) and D)
F) C) and D)

Correct Answer

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_________________ is direct communications with carefully targeted individual consumers to an immediate response


A) personal selling
B) public relations
C) direct marketing
D) sales promotion

E) B) and D)
F) A) and B)

Correct Answer

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Expand ISA :


A) international society of advertisers
B) indian society of advertisers
C) international sort of advertisers
D) informative and service advertisements

E) A) and D)
F) A) and C)

Correct Answer

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B

Price, _____, _____and Physical distribution are the four main elements in marketing


A) product, sales
B) sales, advertising
C) product, promotion
D) promotion, purchasing

E) A) and C)
F) A) and D)

Correct Answer

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Most of the advertising of the Central Government in India is handled by


A) pib
B) hmc
C) private agencies
D) davp

E) A) and D)
F) A) and C)

Correct Answer

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D

Single colour used in an advertisement is called,_______


A) mono colour
B) single print
C) spot colour
D) mono media

E) A) and D)
F) All of the above

Correct Answer

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What is the main objective of informative advertising?


A) to create selective demand
B) to stimulate primary demand
C) to keep the brand in consumers\ minds during the mature stage of the product life cycle
D) none of the above

E) C) and D)
F) None of the above

Correct Answer

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The advertising messages are ___ _______and ___________


A) precise and witty
B) responsive and informative
C) persuasive and productive
D) persuasive and informative

E) B) and C)
F) All of the above

Correct Answer

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D

Image advertising is a/an,


A) advertising strategy
B) advertising standard
C) advertising firm
D) a type of advertisement

E) A) and B)
F) C) and D)

Correct Answer

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U. S. P. (Unique Selling Proposition) means


A) a product that can sell
B) a feature similar to that of the competitor's product/band
C) a feature present only in one product/brand
D) a feature that can not be altered

E) All of the above
F) B) and D)

Correct Answer

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Advertising that is under complete control of the advertiser, established medium


A) direct advertising
B) brand advertising
C) display ad
D) classified ad

E) None of the above
F) A) and D)

Correct Answer

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Promotional material located in and around retail outlets is known as


A) retail advertising
B) direct advertising
C) pop advertising
D) personal advertising

E) All of the above
F) C) and D)

Correct Answer

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