Question 1

order selling,catalog sales,and telemarketing are all examples of

Accepted Answer

A)   direct marketing channels.
B)   indirect marketing channels.
C)   multimarketing channels.
D)   virtual marketing channels.
E)   personal selling.F) C) and D)
G) C) and E)

Question 2

Vertical conflict refers to conflict that occurs between

Accepted Answer

A)   two members in the same level of a marketing channel.
B)   two different levels in a marketing channel.
C)   members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
D)   a firm's and its customers' goals.
E)   two producers of the same product vying for the same distribution channel members.F) C) and D)
G) A) and B)

Question 3

corporate vertical marketing system refers to

Accepted Answer

A)   small, independent retailers that form an organization that operates a wholesale facility cooperatively.
B)   professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
C)   the combination of successive stages of production and distribution under a single ownership.
D)   professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E)   a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules.F) D) and E)
G) None of the above

Question 4

"risk" in a transactional function refers to

Accepted Answer

A)   unpredictable costs of transportation because of fuel prices.
B)   product liability from poorly produced products that become defective.
C)   the need to stock merchandise in anticipation of sales, which may become obsolete.
D)   trying new promotional campaigns.
E)   investments in new product development.F) None of the above
G) A) and B)

Question 5

most indirect channel for consumer products incorporates agents,wholesalers,and retailers and is most commonly used when there

Accepted Answer

A)   are only a few large manufacturers but many small retailers.
B)   are low-cost, low unit volume goods.
C)   is too large an inventory to be carried by wholesalers.
D)   are many small manufacturers and many small retailers.
E)   are many manufacturers with a limited inventory competing for a small group of retailers.F) B) and C)
G) A) and E)

Question 6

Figure 15-3
-Figure 15-3 above depicts the four most common marketing channels for consumer products and services."Z" represents

Accepted Answer

A)   consumers.
B)   industrial users.
C)   wholesalers.
D)   agents or brokers.
E)   retailers.F) A) and E)
G) A) and D)

Question 7

the following sources produce channel conflict EXCEPT:

Accepted Answer

A)   when a manufacturer increases its distribution coverage in a geographical area.
B)   a channel member bypasses another member and sells or buys products directly.
C)   disagreements over how profit margins are distributed among channel members.
D)   manufacturers believe wholesalers or retailers are not giving their products adequate attention.
E)   a channel member that coordinates, directs, and supports other channel members.F) A) and C)
G) A) and E)

Question 8

Several artists in Charleston,South Carolina,have created an arrangement to sell their paintings.They have set up an art gallery in downtown Charleston so tourists and art lovers can look at their paintings and buy the ones they like.Each artist takes a turn acting as the sales clerk at the gallery.In terms of the marketing channel,the artist who is on duty in the gallery is acting as a(n) __________.

Accepted Answer

A)   ultimate consumer
B)   manufacturer
C)   wholesaler
D)   retailer
E)   distributorF) A) and B)
G) C) and D)

Question 9

marketing channel relies on __________ to make products available to consumers and industrial users.

Accepted Answer

A)   logistics
B)   strategic distribution
C)   strategic marketing planning
D)   supply chains
E)   value chain optimizationF) D) and E)
G) All of the above

Question 10

Hardware is a national ___________ that allows its members,retailers of paint and hardware products,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

Accepted Answer

A)   service-sponsored retail system
B)   administered cooperative system
C)   retailer-sponsored cooperative
D)   manufacturer-sponsored cooperative
E)   wholesaler-sponsored voluntary chainF) B) and D)
G) B) and E)

Question 11

Convenience refers to the concept that

Accepted Answer

A)   there should be a minimum of effort on the part of the buyer in doing business with the seller.
B)   all products or services should be available 24 hours a day, 7 days a week, and 365 days a year.
C)   all tasks required to make an exchange are the sole responsibility of the seller.
D)   an exchange requires equal effort by both the buyer and seller.
E)   all logistical services are provided by a supplier network.F) A) and E)
G) A) and B)

Question 12

Franchising refers to

Accepted Answer

A)   a contractual agreement between multiple retailers sharing the same business mission to operate with a consistent business model to not only achieve enhanced buying power but also increase customer loyalty.
B)   a contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules.
C)   purchasing the name, branding, and raw materials from one organization and transferring it to another.
D)   a practice whereby one firm's marketing channel is used to sell another firm's product.
E)   selling an idea to a larger company and letting it do all the manufacturing, distribution, and marketing.F) A) and D)
G) C) and D)

Question 13

Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

Accepted Answer

A)   exclusive distribution
B)   intensive distribution
C)   extensive distribution
D)   selective distribution
E)   private label distributionF) A) and C)
G) None of the above

Question 14

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

Accepted Answer

A)   reliability, flexibility, consistency, and dependability.
B)   time, dependability, communication, and convenience.
C)   consistency, responsiveness, durability, and communication.
D)   time, assurance, responsiveness, and dependability.
E)   convenience, flexibility, time, and value.F) A) and B)
G) A) and C)

Question 15

Which of the following best describes the goal of a firm's combination of inventory and transportation costs?

Accepted Answer

A)   minimize required inventory costs
B)   minimize required transportation costs
C)   minimize the sum of inventory and transportation costs
D)   maximize the difference between required inventory and transportation costs
E)   set a level of transportation costs and minimize the required inventory costsF) A) and C)
G) A) and B)

Question 16

distribution can violate the Sherman Act and the Clayton Act if the

Accepted Answer

A)   prices charged for items sold through one channel are different from the prices charged for the same items in another channel.
B)   manufacturer's behavior is viewed as lessening competition by eliminating wholesalers or retailers.
C)   manufacturer has a corporate vertical marketing system with one channel and an administered vertical system with the other.
D)   manufacturer uses both a direct and indirect marketing channel.
E)   product is not available through more than one marketing channel.F) A) and E)
G) None of the above

Question 17

Kraft Foods distributes Starbucks coffee in U.S.supermarkets and internationally using __________.

Accepted Answer

A)   multichannel distribution
B)   a direct marketing channel
C)   a cooperative distribution channel
D)   a strategic channel alliance
E)   a dual distribution agreementF) A) and C)
G) D) and E)

Question 18

retailer refers to

Accepted Answer

A)   an intermediary who sells only to other intermediaries.
B)   any intermediary between a manufacturer and industrial markets.
C)   an intermediary who sells to other distributors.
D)   an intermediary who takes possession of a product, alters it in some way, and then sells it to the ultimate consumer.
E)   an intermediary who sells to consumers.F) B) and E)
G) A) and E)

Question 19

stops at the shopping mall to purchase a new pair of jeans from the Diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Accepted Answer

A)   marketing tunnel.
B)   consumer market.
C)   marketing channel.
D)   transactional conduit.
E)   distribution matrix.F) B) and E)
G) A) and B)

Question 20

Intermediaries perform facilitating function activities,which assist producers in making goods and services more attractive to buyers.These activities include

Accepted Answer

A)   producing, assembling, and distributing.
B)   transportation and distribution.
C)   buying, selling, and risk taking.
D)   assorting, sorting, and storing.
E)   financing, grading, and marketing information and research.F) A) and B)
G) None of the above

Exam 15: Managing Marketing Channels and Supply Chains

Kraft Foods distributes Starbucks coffee in U.S.supermarkets and internationally using __________.

Correct Answer
verified

Correct Answer
verified

Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

Correct Answer
verified

order selling,catalog sales,and telemarketing are all examples of

Correct Answer
verified

distribution can violate the Sherman Act and the Clayton Act if the

Correct Answer
verified

the following sources produce channel conflict EXCEPT:

Correct Answer
verified

retailer refers to

Correct Answer
verified

stops at the shopping mall to purchase a new pair of jeans from the Diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Correct Answer
verified

Vertical conflict refers to conflict that occurs between

Correct Answer
verified

Hardware is a national ___________ that allows its members,retailers of paint and hardware products,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

Correct Answer
verified

"risk" in a transactional function refers to

Correct Answer
verified

Intermediaries perform facilitating function activities,which assist producers in making goods and services more attractive to buyers.These activities include

Correct Answer
verified

Convenience refers to the concept that

Correct Answer
verified

most indirect channel for consumer products incorporates agents,wholesalers,and retailers and is most commonly used when there

Correct Answer
verified

marketing channel relies on __________ to make products available to consumers and industrial users.

Correct Answer
verified

Franchising refers to

Correct Answer
verified

Figure 15-3 -Figure 15-3 above depicts the four most common marketing channels for consumer products and services."Z" represents

Correct Answer
verified

corporate vertical marketing system refers to

Correct Answer
verified

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

Correct Answer
verified

Which of the following best describes the goal of a firm's combination of inventory and transportation costs?

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Kraft Foods distributes Starbucks coffee in U.S.supermarkets and internationally using __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which type of distribution density does Rolls Royce use when the car manufacturer maintains only one dealership in any large metropolitan area?

Correct AnswerverifiedShow Answer

order selling,catalog sales,and telemarketing are all examples of

Correct AnswerverifiedShow Answer

distribution can violate the Sherman Act and the Clayton Act if the

Correct AnswerverifiedShow Answer

the following sources produce channel conflict EXCEPT:

Correct AnswerverifiedShow Answer

retailer refers to

Correct AnswerverifiedShow Answer

stops at the shopping mall to purchase a new pair of jeans from the Diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Correct AnswerverifiedShow Answer

Vertical conflict refers to conflict that occurs between

Correct AnswerverifiedShow Answer

Hardware is a national ___________ that allows its members,retailers of paint and hardware products,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

Correct AnswerverifiedShow Answer

"risk" in a transactional function refers to

Correct AnswerverifiedShow Answer

Intermediaries perform facilitating function activities,which assist producers in making goods and services more attractive to buyers.These activities include

Correct AnswerverifiedShow Answer

Convenience refers to the concept that

Correct AnswerverifiedShow Answer

most indirect channel for consumer products incorporates agents,wholesalers,and retailers and is most commonly used when there

Correct AnswerverifiedShow Answer

marketing channel relies on __________ to make products available to consumers and industrial users.

Correct AnswerverifiedShow Answer

Franchising refers to

Correct AnswerverifiedShow Answer

Figure 15-3 -Figure 15-3 above depicts the four most common marketing channels for consumer products and services."Z" represents

Correct AnswerverifiedShow Answer

corporate vertical marketing system refers to

Correct AnswerverifiedShow Answer

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

Correct AnswerverifiedShow Answer

Which of the following best describes the goal of a firm's combination of inventory and transportation costs?

Correct AnswerverifiedShow Answer

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